What do you do?

I lead CP’s Marketing, which as you could imagine with such a powerful brand, is an exciting and innovative role. It spans across business strategy and go-to-market delivery, including lead generation, segmentation, new propositions, and client experience.

Why do you do it?

I worked in the tech corporate world for many years, with Vodafone, Microsoft, Google & the consultancy arms of the Big 4 – I led strategy, marketing and product management teams globally. But got frustrated with the big business rat race, and wanted more.

I discovered Cooper Parry – a fast-growing entrepreneurial business, with huge ambitions, and an amazing culture, grounded in core values that align with my own personal values.

Personally, I am fascinated by the digital revolution – the unique blend of people and technology, physical and virtual, and the impact it will have on businesses and society. I joined CP to drive digital transformation, our digital journey to disrupt ourselves and our industry. Fast forward a few years, and with digital now embedded in the CP culture, and the way we work, my focus shifts to growth.

Fast-growing entrepreneurial businesses like us need a growth mindset, to test and learn, there’s no ‘hack’ to short-cut business performance, it’s relentless focus on the art and science of data and relationships.

What’s on top of your bucket list?

I would love to retrace my steps from my gap year travelling around the world – go back to my favourite places almost 20 years on…(but not backpacking on a shoestring, this time).