Attracting and retaining talent isn’t easy. At Cooper Parry, we know that first-hand. As we’ve grown, we’ve faced the same challenges as many businesses do. The professional services industry, especially accounting and finance, is more competitive than ever. And finding and keeping the best people is more than just offering a great salary, it’s about giving them a reason to stay.
Today’s professionals have more choices than ever. They’re not just looking for a job; they want flexibility, purpose, and a company culture that genuinely delivers. Work-life balance matters. Career progression matters. Feeling valued matters. At CP we’ve made those things the core of our employee experience. We’re all about creating inspiring workplaces and trying out innovative ways of working, including giving the four-day week a go. We haven’t perfected it yet, but we’re making it work by encouraging our people to log off early when they can and start the weekend feeling refreshed.
That’s why firms need to step up and rethink what it means to be a great employer. It’s not just about filling roles; it’s about creating an environment where people want to build their careers and thrive.
We’re trying to do exactly that. Here’s how.
WHY FINDING (AND KEEPING) TOP TALENT FEELS LIKE A BATTLE
A Highly Competitive Market
With countless firms vying for the same pool of professionals, standing out is critical. Top candidates have options, and without a compelling Employer Value Proposition (EVP) firms risk losing out. Competitive salaries are expected; what makes the difference is what you offer beyond that. At CP we focus on an EVP that revolves around autonomy, growth and purpose.
The Impact of Evolving Technology
Technology is transforming how professional services firms operate. Today’s talent expects access to the latest tools: AI-driven solutions, cloud-based platforms, and automation. That’s why we’re investing in cutting-edge tech, ensuring our people stay ahead of the curve.
The Demand for Work-Life Balance
Long gone are the days of the “work until you drop” mentality. Flexibility is non-negotiable and we get that. Our WFAAF (Work from Anywhere, Anytime, Forever) policy empowers our people to design their own schedules around what works for them. High productivity, happier people. It’s a win-win. Firms that fail to embrace this shift face higher attrition rates and struggle to attract top professionals.
Company Culture Matters More Than Ever
Culture isn’t just a buzzword. It’s what makes people stay – or go. We’ve built a culture that’s inclusive collaborative and genuinely supportive. It’s at the heart of everything we do. It’s our personality. It shapes how we work and interact with each other, our clients and our communities. Firms need to ensure that their culture delivers. It’s not just about words. If it doesn’t align with new recruits’ expectations, they will move on – quickly.
Values That Truly Align with Employees
Gen Z and Millennials especially want to work for companies that with purpose. That’s why our B Corp accreditation isn’t just a badge – it’s a commitment to doing business the right way. Sustainability, ethics, community impact – they’re not just words to us. They’re the heart of our values.
Candidates are looking for organisations that live and breathe their values, not just promote them on a website. Companies that fail to back up their words with real action struggle to attract purpose-driven talent.
CHALLENGING THE NORM
At Cooper Parry, we’re not just talking about change – we’re making it happen. As the UK’s fastest-growing next-gen professional services firm, we’re proving that putting people first isn’t just good for employees – it’s good for business too.
Ultimate Flexibility
Our WFAAF policy lets our people work where and when they want. It’s about trusting our team to get the job done in the way that suits them best. And guess what? They do
Unlimited Holiday & The 4-Day Workweek
We trust our people to manage their time, which is why we offer unlimited holiday. If people need time off they can take it. We’re also trialling a 4-day workweek, giving everyone the option to an early start to the weekend without sacrificing productivity.
Clear & Structured Career Progression
Development is a priority. That means:
- Cutting-edge and robust training that keeps our people ahead of industry trends.
- Apprenticeships for school leavers and graduates, offering real-world experience and mentorship.
- Transparent career progression plans, so employees know exactly what’s needed to move forward.
Championing ESG & B Corp Accreditation
Being the UK’s largest B Corp-accredited accountancy firm is a responsibility we take seriously. We’re constantly looking for ways to improve and it’s not just for show. A Tale Of Rebellion: Our Impact Report FY24 It’s at the core of our business.
Our ESG commitment includes:
- Sustainability initiatives that reduce our carbon footprint.
- Ethical business practices that go beyond compliance.
- Community involvement and giving back through charitable efforts.
AN EMPLOYER BRAND THAT STANDS OUT
The CP brand has three core elements – how we look, how we sound and how we roll. All three need to come together but it’s that last one which is critical in attracting and retaining top talent. Professional service firms need to make sure their culture, values, and benefits are not just great on paper, but experienced daily by their people.
At CP our culture isn’t just something we talk about – it’s something our people live every day. We focus on:
- A people-first philosophy: Employees are not just workers; they are individuals with aspirations, and we help them achieve their goals.
- A culture of collaboration and innovation: No silos, no bureaucracy, just a team focused on delivering exceptional work while enjoying the journey.
- A commitment to transparency: We communicate openly and honestly with our employees about the business, their career prospects, and the future of our firm.
STANDING OUT IN A COMPETITIVE MARKET
Unlike traditional professional services firms, we don’t just claim to put people first – we back it up with actions. From flexible working, career progression, and ESG initiatives we’re redefining what it means to work in professional services. And it’s working.
Looking for a firm that truly puts its people first? Or some inspiration to shake things up in your firm? Let’s chat and set a new benchmark together. Get in touch today.
