“The support we received from Sarah and the team has been invaluable in the successful financing and growth of our business. The team was always available to discuss options and strategy and offer solutions when times were tough.
Outsourcing the heavy lifting of the deal process meant we could spend more time focusing on the day-to-day challenges. It also gave us almost immediate access to a large range of investors that Sarah knew would be a good fit for us, thanks to her experience and connections in the deals market.
By having professional dealmakers on our side, advising us through the whole process, we were well equipped to respond to challenging questions from the investors’ side.
This preparation gave us confidence and, most importantly, it worked. We’re delighted by the results and the relationship.”
Managing Director | West Berkshire Brewery
“After previously working with a Big 6 accountancy firm and finding the turnarounds and support a little on the slow side, we felt we needed a change. We wanted an adviser who could move quickly to understand our business and help us navigate the fast-paced challenges of scaling up.
I had met Steve in a previous scale-up and knew to expect more from our auditors and advisers. The Cooper Parry team offered just that. Their expertise in the tech and venture-backed space is tangible, and even when lockdown began, the transition to working together remotely went smoothly, with everything delivered in an efficient, effective manner.
Up to now, they’ve signed off our audit and supported us with tax advice, R&D claims, share incentives and transfer pricing – all to great effect. The connection between the different teams and our relationship with each has been impressive, and we felt highly valued as a client, which isn’t always the case with bigger firms.
Cooper Parry’s own entrepreneurial approach made them the perfect fit for ours, and we’d strongly recommend other scale-ups to work with them.”
Head of Finance & Operations | Yieldify
Yieldify is a customer journey optimization platform that brings personalization to the full customer journey. It combines award-winning software with a proven methodology to deliver measurable results quickly and easily. At its core is a combination of website personalization and email remarketing, both driven by behavioral segmentation, helping drive conversions, increase lifetime value and much more – all at 5x the speed of conventional personalization methods. Backed by Google Ventures, Soft Bank, and Hoxton Ventures amongst others.
“Working with the Cooper Parry team has certainly been a change for the better. Given his experience in the tech space, Steve understands our business and is both proactive and responsive to our needs.
They were flexible with audit timings, working well with our finance team, and are always on hand to solve ad hoc queries – without any worry of the clock running and invoices adding up.
The experience with their specialist teams across tax and R&D was equally positive. It all felt cohesive, and since we made the switch over from a Big 6 firm, we’ve enjoyed a closer relationship, more attention, and the same level of expertise – all at lower fees. No brainer for scale-ups who need speed, flexibility, and value for money without compromising on quality.”
Finance Director | Fly Victor
Victor has been listed in the Sunday Times Tech Track for five consecutive years from 2015 to 2019. Victor has revolutionised the jet charter industry with a fully transparent, subscription-free, globally “on-demand” marketplace. Booking transparency, underpinned by smart technology with its proprietary digital platform and “high touch” customer service, has been at the company’s industry-disrupting core since its launch.
“Cooper Parry aim to deal with any challenge we throw at them, with minimal disruption, and no fuss. The team has a good understanding of the tech space, with the experience to anticipate the support we need as we continue to grow. We needed a firm who didn’t create roadblocks and friction whilst delivering robust and reliable work.
When it came to our audit, they took the time to really learn about the business and delivered the work in a pragmatic, efficient manner. This meant we could get our R&D claim submitted without delay, and now, Cooper Parry are supporting with the international aspects of our business in Spain and the US, including considerations around transfer pricing and intellectual property.
A big challenge for scale-ups is proportionate-level advice with proportionate-level fees. The Cooper Parry team get this and we feel comfortable we are having honest, trusted conversations. Plus, their responses are always fast and cut to the chase.
We were slightly apprehensive about leaving our old, Big 4 audit firm in the beginning, but the attention and expertise the Cooper Parry team showed us soon put any concerns to rest. We can definitely recommend working with them.”
CFO | Busuu
Busuu is a language learning platform that provides users with a unique offering through a combination of AI-powered online courses and a global community of native speakers and tutors. Its proven methodology is available in 12 different languages and has more than 100 million users worldwide.
£2m corporate finance advisory, EMI implementation and tax structuring – January 2020
SETTING THE SCENE
StoryShare Holdings Limited (StoryShare) is a SaaS communication and learning platform optimised for mobile. The platform delivers ‘Netflix-style’ communication and learning experiences – available to any employee, anytime, anywhere, on any device – boosting engagement and development, and better equipping people to do their jobs.
The business has grown organically to date and approached our growth finance team to help capitalise on the market opportunity for their Connect and Learn products. The business was looking to raise funds to enhance its sales and marketing functions, and to grow its technology team to service its ever-growing pipeline of enterprise clients.
DELIVERING THE SOLUTION
Our growth finance team helped prepare a regulatory compliant investment memorandum and ran a competitive deal process with a number of carefully selected equity investors. We also supported the business with tax structuring and the implementation of an EMI scheme.
Our support led to deal completion, with £2m of growth capital provided by Gresham House Ventures, a leading UK VCT and Private Equity investor, over two tranches.
WHAT WE BROUGHT TO THE TABLE
– We created a comprehensive, FCA-compliant investment memorandum;
– We stress-tested the funding strategy, identifying potential targets and managing a competitive end-to-end process. From first meetings with investors, all the way through to deal completion;
– We used our stage and sector-specific deal experience to benchmark offers and give our advice on the choice of funding provider; and
– We helped StoryShare structure a funding package best suited to the business, completing the deal and enabling them to execute their growth plan with Gresham House Ventures as a long-term funding partner.
BUT DON’T JUST TAKE OUR WORD FOR IT
“This is an exciting period of growth for StoryShare. Thanks to Sarah’s guidance, we now have the investment required to further strengthen our Mobile and Platform As A Service offerings in the digital enterprise sector. Sarah’s track record in securing investment for high-growth IT companies make her and her team the ideal advisors for StoryShare.”
CEO | StoryShare Holdings
“As part of some online research, we downloaded a handy PDF guide created by Cooper Parry and the content was so useful we gave them a call to discuss it further…the rest is history! We were introduced to the team and they were so enthusiastic about our new business, also willing to go above and beyond to help us. They support us with accountancy services, VAT returns, SEIS & EIS tax relief, R&D claims and providing equity fundraising guidance too, although, listing those individually doesn’t do justice the broader wealth of support and advice that we get from Cooper Parry!
The attitude of the team is second to none and they treat our small start-up like a multi-million-pound business, willing to adapt and change as fast as our business does. The team are always on hand to help and really understand the needs of growing companies, acting quickly and efficiently and completing work to a very high standard and always at fair rates too. We are able to see as much or as little detail into the processes and calculations as we please and the team are always happy to stop and explain something that we don’t understand. We have worked with many professional services partners but Cooper Parry is a cut above the rest!
Thank you to everyone that we have worked with over the past year, we look forward to continuing working together in the future.”
Co-Founder | Live Tech Games
“We started working with Cooper Parry after an introductory call from one of their team. We had considered moving advisors as we had outgrown our current advisors who had acted just as our accountants. We felt we needed a firm to understand the business and its needs and build a relationship with that would support us on our scale up journey to disrupt the food-to-go market.
We have worked with local and national firms in the past but felt that from the initial meeting, the team at Cooper Parry understood our business and sector and made a significant effort to establish a two-way relationship from the outset.
The benefit of working with Cooper Parry has been that the relationship is very much one based on a partnership and understanding of the business. The team have supported us on our journey to grow the business with often disruptive, proactive thought. Supporting entrepreneurs is very much in the DNA of Cooper Parry, from their HUB CP program of events to the entrepreneurial networks that we have access to, have been invaluable to us as a business that is growing and the opportunity to share our experiences with other entrepreneurs has been very beneficial.
We partnered with Cooper Parry to tap into their expertise and their experience of working with corporates. By mixing our entrepreneurial mindset and immigrant work ethic with the expertise of our advisors, we know that we will get to the next level and beyond.”