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What do you do?

I’m a Data Scientist, and I’m here to analyse and interpret all of the data behind Cooper Parry’s marketing, clients and departments; all in the name of helping our decision-making going forwards.

My role is more about spreadsheets and databases, and less about lab coats and goggles. But I never thought they were very flattering anyway.

Why do you do it?

Initially, I started my time at CP in the Audit team, and I only moved over to Marketing very recently. Although I loved my time in Audit, I wanted to pursue a role that combined working with data together with wider decision-making and strategy.

What kind of projects have you been involved in?

At this early stage, it’s more about planning projects and getting an understanding of the role and what it’s going to evolve into. But in the future, I hope I can provide more insight into the data behind all the marketing platforms; insight that will not only help us grow, but also help us to deliver an even better client experience.

What’s on top of your bucket list?

Going on safari in Africa has to be top of my list. I’m a sucker for the finer things in life too, so if that safari could be a luxury one; I’m sold.

I also want to learn how to speak Spanish, and finally, I just want to be able to get a tan. I’ve tried and failed for 25 years now (pasty problems), so if I could kill two birds with one stone and learn Spanish somewhere exotic, that would be fab.

lizziec@cooperparry.com

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