Home  →  Team   →   Emma Robotham

    What do you do?

    I assist businesses with all things VAT and Customs related! I help our clients understand the complexities of dealing with tax by working together to find solutions to either reduce risk or costs. 

    I absolutely love getting into cross-border supply chains and so really enjoy working with businesses that trade internationally. I like to ask lots of questions and get to know the business and its people really well. If there’s a chance for a site tour (especially in a High-Vis) then I am there!  

    Having worked both in-house for a global brand, and as an investigator at HMRC, I am lucky enough to have the ‘holy trinity’ of indirect tax experience, and it’s my mission to use that experience to help others and work with clients as part of their team. 

    Why do you do it?

    I love what I do and have only grown to love it more in the last 20 years. I have an investigative mind, and a love of the law and business so it was a natural fit for me. However, it didn’t happen on purpose, I only joined Customs & Excises (as it was back in the day) on a one-month contract before going off to get a “real job”! But… I got the ‘VAT Love’ and never looked back, qualifying as a VAT inspector was a proud day getting issued with my Commission from The Queen.  

    Since Brexit, I have also expanded my experience into Customs and I find that fascinating too…the whole logistics and transport world is fast-paced and I really like help clients find practical solutions to keep goods moving whether by road, sea air…or pigeon!  

    I have always been a bit of a rebel at heart so Cooper Parry being that bit different really appeals to me, it’s wonderful to be yourself and be accepted for the quality work that you do.  

    What kind of projects have you been involved in?


    I have been involved in projects to review international supply chains to help clients achieve their commercial goals whilst dealing with cross-border compliance and looking for opportunities to save costs. I really like to work through issues in workshop style – getting all the right people from the business in a room (or on a Teams call!) to brainstorm and capture processes – I am in my element with a process map. It’s then my job to go away and do the difficult work and simplify the issues, come up with the solutions and then help the client get things implemented.

    I don’t like to just give theoretical advice and walk away; my favorite projects are the ones when I can roll up my sleeves and help the client every step of the way. During my time in-house, I had practical experience of how things work in logistics, customs and what actually happens at the borders between countries… I can use that to give businesses new perspective and come up with creative ideas. 

    What’s on top of your bucket list?

    To visit Japan – I have wanted to go there since I was young. I love the food, culture, scenery, everything. I want to visit Tokyo and then take the bullet train to Kyoto. I also want to visit Okinawa, the people who live there have one of the longest life expectancies in the world, and I want to learn the secret and understand Ikigai!