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What do you do?

I’m a content writer, and it’s my job to connect with our audience, deliver information, make an impression, and ensure our culture is reflected through our words and our tone of voice. In short, I’m here to make everything Cooper Parry does sound sexy.

Granted, that’s not a word thrown around much in the financial services industry, but the culture and the tone of voice here give me a lot of room to throw in some flair where possible. Especially compared to the more, shall we say, ‘suited and booted’ firms out there.

What do I write? Some days it’s articles and website pages, other days it’s LinkedIn bios and awards submissions. It varies from hour to hour, and that’s what keeps it exciting.

Why do you do it?

I’d be telling a barefaced lie if I said this was always the plan.

My time at CP started with a week of work experience in the People Team. At the end of that they let me know about a 12-month internship they had coming up. I applied, got the role, did a lot of writing internally, and then when this position opened up; I got put forward for it.

That being said, I’ve always had a passion for the potential of words, which makes the opportunity to develop my writing skills every day a very, very appealing one.

What kind of projects have you been involved in?

The biggest ongoing project I’m involved in is ‘How We Sound’. It consists of writing and tone of voice tips for everyone at CP, delivered through workshops and other materials.

The three key benefits are as follows:

• We’ll be easier to understand. We’ll be clearer for clients and as a business more efficient.
• We’ll sound how we look – our verbal brand will be more consistent with our visual one. And we’ll be more consistent across each department.
• Our words will reflect our culture and our strategy.

Then, that will contribute to us winning and retaining clients, saving them time and money, recruiting top talent, and engaging our people.

What’s on top of your bucket list?

Music’s a big thing for me, and after trying and failing to get Glastonbury tickets this year I’d love to go at some point in the future.

Travel-wise, Japan has been top of my list for a while, in cherry blossom season if possible.

And then although it’s a pretty generic one: skydiving. Because I can’t imagine there are many feelings like launching yourself out a plane.

benco@cooperparry.com

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