Home  →  Team   →   Annabelle Cassidy

What do you do?

It’s my job to lead our marketing into the digital future and implement data-driven marketing solutions to deliver a fluid, digital brand experience.

It’s about bringing digital strategy to the business – to our content, to our social media and to our website to help reach our business goals. And it’s about starting to embrace a people-first strategy which can both engage and resonate with our customers.

What’s a typical day for me here? Well…there isn’t. That’s one of the things I love about working for Cooper Parry. Some days it’s all about social media, LinkedIn employee advocacy and changing internal behaviour to embrace digital marketing. Other days it’s a juggling act between SEO, performance analysis and website development.

Why do you do it?

Frankly, I love it.

I’m a deep thinker, creative innovator and an ideas person with a background in psychology. So I get to use all of my strengths on a daily basis. And I also know that everything I’ve learned so far, and continue to learn around digital marketing, is going to help me achieve my future plans.

What kind of projects have you been involved in?

Introducing digital marketing and to Cooper Parry has by far been my biggest project since I started here.

This has involved everything from the design, management and execution of our new website, to the implementation of a social and new content strategy, to launching our first LinkedIn employee advocacy program. I’m so proud of how far we’ve come. But I’m even more excited for where we’re heading.

What’s on top of your bucket list?

I have hundreds. At the top right now? To complete my grade eight piano. I’ve got up to five, but I’d like to reach the point where I’m as fluent in playing piano as I am at speaking English.

annabellec@cooperparry.com

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