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ABI BOWNPartner & Chief Digital Officer

What do you do?

I lead CP’s digital transformation - it’s all about understanding and connecting with our clients, fusing new technologies and changing behaviours to revolutionise our industry.  Digital is key to how Cooper Parry lead, disrupt and make life count for the future, for our people and for our clients.

Why do you do it?

I worked in the tech corporate world for many years, with Vodafone, Microsoft, & the consultancy arms of the Big 4 – I led strategy, marketing and product management teams globally, but my real passion is the digital revolution.  I am fascinated by the unique blend of people and technology, physical and virtual, and the impact it will have on businesses and society.

Combine that with Cooper Parry - a fast-growing business, with huge ambitions, and an amazing culture, grounded in core values that align with my own personal values, and, I now have my perfect job!

What kind of projects have you been involved in?

Digital is a new way of doing business - from internal processes and systems, to our client experience, marketing and brand, and most importantly how digital can enhance our culture.

I get to work across so many exciting areas.  Digital is central to our strategy and Marketing is key to bringing this vision to life.

What's on top of your bucket list?

Retrace my steps from my gap year travelling around the world – go back to my favourite places almost 20 years on…(but not backpacking on a shoestring, this time!)


abib@cooperparry.com


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