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What do you do?

I lead CP’s growth – it’s a hybrid role, created to work across the business, focusing on understanding our clients and how we can create and deliver solutions for them. Through business development, brand, marketing and client experience. 

Why do you do it?

I worked in the tech corporate world for many years, with Vodafone, Microsoft, Google & the consultancy arms of the Big 4 – I led strategy, marketing and product management teams globally. But got frustrated with the big business rat race, and wanted more.    

I discovered Cooper Parry – a fast-growing entrepreneurial business, with huge ambitions, and an amazing culture, grounded in core values that align with my own personal values. 

Personally, I am fascinated by the digital revolution – the unique blend of people and technology, physical and virtual, and the impact it will have on businesses and society. I joined CP to drive digital transformation, our digital journey to disrupt ourselves and our industry. Fast forward a few years, and with digital now embedded in the CP culture, and the way we work, my focus shifts to growth. 

Fast-growing entrepreneurial businesses like us need a growth mindset, to test and learn, there’s no ‘hack’ to short-cut business performance, it’s relentless focus on the art and science of data and relationships.

What’s on top of your bucket list?

When we can travel the world again, I would love to retrace my steps from my gap year travelling around the world – go back to my favourite places almost 20 years on…(but not backpacking on a shoestring, this time).

abib@cooperparry.com

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