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What do you do?

In simple terms, I help companies take advantage of incentives that are available to them for simply doing what they do best – running their business. R&D incentives are not just available for the “blue-sky, rocket science, men in white lab coats” type companies but available for all companies. They just need to tap into it and I help them do that. Simple.

Why do you do it?

This was a great opportunity to work with companies across a full breadth of sectors – I simply love to learn and get to talk to some truly talented and bright people about the amazing work they do. It really is a humbling experience; plus it feeds my inner geek!

I love seeing that lightbulb moment in a client’s face when they suddenly realise the opportunities available to them. Starting a meeting where they are adamant that they were not conducting R&D and being able to articulate this to them to completely change their mind set, still gives me a thrill to this day.

What kind of projects have you been involved in?

I really have been involved in projects across all sectors (well almost all – IT sector is a special beast), across a wide range of companies (location and size) and all sorts of methodologies. With over 13 years of R&D experience, and having completed a PhD and worked in industry previously, I really am best placed to help clients develop bespoke, non-onerous claim methodologies that is commensurate with the benefit they are entitled to receive.

What’s on top of your bucket list?

Bungee jump from Kawarau Gorge Suspension Bridge – a moment of pure adrenaline, where you just have to let go!

ecea@cooperparry.com

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