MELANIE CAMPBELL

Head of Marketing

The Fast Track 100. The Oscars for flourishing companies. The promised land for UK businesses on the pilgrimage of growth. But what does it take to get there? Let’s look at some of the key entry criteria:

• UK registered, and not subsidiaries
• Sales of at least £5m in the latest year
• Operating profit of at least £500k in the latest year
• Ten or more employees in the latest year

But all that’s very… Dull.

What does it really take to get into the Fast Track 100?

Perhaps it’s getting your peers to buy into a seemingly wild idea. Perhaps it’s about showing them how to tie their laces before you hurtle towards success.

Or maybe it’s about productivity. And the role technology can play in changing the face of it.

The rise of Artificial Intelligence (AI) is already sending shockwaves through our field of accounting. And we know it won’t stop there.

Chatbots are providing impeccable customer service and information to thousands of people. Simultaneously. 24 hours a day. 7 days a week. We’re pretty sure even the Terminator would struggle with that.

And IKEA have been utilising Augmented Reality across their flatpack empire. Making sure your dream sofa sits comfortably in that corner. Before the hassle of ‘to me, to you’.

But don’t take our word for it…

At our last CP Talks event on the 21 st March we got some real insight into the nitty-gritty. We were joined at our West Midlands office by Alan and Juliet Barratt, Founders of Grenade – the nutrition and performance company ranked 47 in the Fast Track 100.

Soundtracked by the live band and the clinking of the cocktail bar, the guests arrived, and the room started to fill. Then, it was time for the Solihull-based duo to take to the stage and tell us all about the successes, decisions and risks behind the brand that has changed the face of sports nutrition.  Click here to find out more.