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- Creative Tax Reliefs
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- Early Career Programmes
- Early Stage To SME- WHAT OUR CLIENTS SAY
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- Eddie Latham & PJ Scott – Co-founders, Velocity Commerce
- Education
- EMPLOYMENT TAX
- EMPLOYMENT TAXES – MAXIMISING COMPLIANCE AND MINIMISING EMPLOYMENT COSTS
- FAQS
- Financial Compliance
- Financial Reporting
- Find Us
- Flexible ‘Finance Bench’
- Future Events
- Galahad Clark – Founder VivoBarefoot
- Gated Content Landing Page
- Getting Ready For Sale
- Getting Ready For Your First Audit
- GLOBAL TALENT PROGRAMME
- GRADUATES
- Helena Hills – Founder & CEO, TrueStart
- HIGH GROWTH LOW DOWN
- Homepage
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- James Hyde – Founder & CEO, James and James
- Jay Richards & Cat Agostinho – Co-Founders, Imagen
- Justin Harling – CEO, CAE Technology Services
- LANDLORD
- LEGAL STUFF
- Let’s Stop Calling It R&D V2 Gated
- Life at cooper parry
- Lounge Underwear Webcast
- MAKING TAX DIGITAL
- Management Information and Reporting
- MANAGING AGENTS
- Manufacturing Tax and Advisory
- Marketing Thank You
- Merry Christmas!
- MID MARKET – WHAT OUR CLIENTS SAY
- Mid-Market
- Month and year end support
- New Homepage
- New Hub CP
- New Hub CP Live Lounge
- Newsletter Form
- Newsletter Thank You
- NFP – Video – Nick Simkins
- NFP – Webcast – Bhavesh Patel
- NFP – Webcast – Sarah Chambers
- NFP Webcasts And More
- Not For Profit Audit
- Operational Systems & Technology
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- Meet the Team
- Meet the Team Retail
- Our People – Big Business
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- Our People Team
- Our Why And Values
- Outsourced Business Services
- Outsourcing
- OVERSEAS EXPANSION
- Past Events
- Paul Richardson – Executive Chairman, Gymshark
- Paul Turton – CEO, Pact Coffee
- PENSIONS AUDIT
- Personal Tax
- Personal Tax Compliance
- Personal Tax: Articles And Plenty of FAQs
- PLACEMENT ROLES
- PLACEMENTS
- Preference Centre
- PRIVACY POLICY
- Private Equity Advisory
- PROPERTY AND LANDLORDS
- R&D Capital Allowances
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- R&D Newsletter Thank You
- R&D Tax Credits Questionnaire: Are you eligible?
- Raise investment or debt
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- Read All About It
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- Rob Law MBE – Founder, Trunki
- Scale Up & High Growth
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- Service Charge
- Service Page Form
- Service Test
- SETTING UP BUSINESS IN THE UK
- SHARE INCENTIVES AND REWARD
- SHAREHOLDER TAX ADVICE
- Shaun Doak – CEO, React Group Plc
- Small Business
- SNAPSHOT
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- SUSTAINABILITY
- Tax – What our clients say
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RUNE SOVNDAHL, CO-FOUNDER, FANTASTIC SERVICES
When COVID-19 first hit the UK in March 2020, half of Rune Sovndahl’s bookings disappeared overnight. His company, Fantastic Services – at that point a £40m-turnover business that allows customers to easily book services such as cleaning, removals, locksmiths and rubbish collection – appeared to be in danger. The rapid rise and scale of the pandemic left Rune and his team reeling and fearful.
However, once the initial shock had subsided, they began to think more clearly about how they might respond. Suddenly, a sense of opportunity took hold – a feeling Rune remembered well from co-launching the business with a £6,000 investment back in 2008.
Rune says: “The pandemic is a massive shift and it’s leading to a big recession. But the situation excites as well as scares me. Recessions are times when massive change and huge growth take place. So yes this is the biggest financial blow we’ve taken, but if we improve what we do and weather the storm we will come out bigger, better and stronger.”
Fantastic Services, which Rune co-founded with business partner Anton Skarlatov, has 530 franchisees and over 2,000 professionals operating under its banner. So the first thing Rune did in response to COVID after the panic had subsided was to open his eyes and ears. The co-founder says: “We said to ourselves, let’s listen closely to what customers are asking for. And we quickly spotted trends. For example, gardening took off, lots of people moved from London to more suburban areas, and garden office installations became popular. So we shifted our business to provide those services.”
This was a safe and logical move. But Rune soon began to sniff out a bigger opportunity. He saw that several pest-controllers, plumbers and other tradespeople were being laid off by their small-company employers. He says: “These redundancies were the sign of another significant market shift and we started to think: how can we help these people, harness their skills and energy, and turn the situation into an opportunity?”
The question spurred Rune and his team to see Fantastic Services from a new perspective. “We began to look at the company as a group of four main assets – our people, our brand, our booking technology, and the ‘Fantastic Academy’ – an online training portal we use to train our franchisees,” says Rune. “Next, we asked ourselves how, under the new conditions created by COVID, could we best use those assets?”
What Rune and the team came up with was a hugely bold idea. They would use their assets to create 1,000 million-pound franchises over the next decade. And they’d achieve their goal – which would of course lead to a billion-pound company – by opening up Fantastic Services’ assets and sharing its pool of expertise. “We decided to reset and fundamentally change our approach,” he says. “Instead of focusing on the success of Fantastic Services, we would focus on creating the perfect conditions for the success of our franchisees. Because only by concentrating on helping them will we achieve our new goal.”
Therefore, COVID led to a fundamental mind-set shift for Fantastic Services. Before the pandemic, the culture was to control the assets from the top. Now, the culture is to share assets and expertise with abandon. “To suddenly open up and share our secrets and assets has been a big pivot,” says Rune. “We’ve realised that we can help lots of people and companies who are struggling. Instead of saying: ‘We’re Fantastic Services and we’re going to take over the world’; now we’re saying: ‘Let’s work together. Join the Fantastic Services family and we’ll succeed together’.”
So, as a direct result of COVID, Rune and his team are now motivated, excited and working towards an ambitious new billion-pound goal. Of course, the fear still exists. But now Rune is grateful for that anxiety because it is leading to a positive change at his company. The Fantastic Service story is an inspirational example of how it’s possible – if you look hard enough – to find diamonds among the ashes.

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