ETHICAL MARKETING POLICY

May 19 '25

We love all things marketing at CP, and we’ve spent countless years building a brand that catches eyes and turns heads.  

As well as showing you the value the services we provide in a clear, real, bold fashion, as the UK’s largest accountancy B Corp, our marketing focuses on how those services benefit important causes, across the entire social and environmental spectrum.  

We’re firm believers that our marketing should be completely honest, without taking advantage of your personal data. It’s a trust thing. Always has been. And as such, we commit to: 

  • No lies, hype or smoke and mirrors 

That means no fake ads, bloated promises, dodgy testimonials or inflated numbers. Just the truth. Verbatim.  

  • No spam or sneaky email lists 

We only land in your inbox if we’ve got something useful to share. We always comply with GDPR. And our communications and adverts are easy to close or opt out of. 

  • Ethical Search Engine Optimisation (SEO) 

We want to be found for the right reasons. That’s why we create content that’s helpful, relevant, and actually worth your time. That means no keyword stuffing, or hidden content and links. Just user-friendly pages with fine-tuned redirects to help you find exactly what you’re looking for. 

  • Greenwashing 

We won’t pop a halo on our impact to look good. If we say we’ve done something, we’ve done it. For real. So, you’ll never see inflated numbers, unrealistic claims or tweaked data. You’ll read the truth, as it happened, with complete transparency. 

  • Cultural sensitivity 

Our marketing respects people, places and perspectives beyond our own. Free from stereotypes and appropriation, our campaigns take all backgrounds into account, and our DE&I team run their own campaigns on education and awareness in this area. 

This Ethical Marketing policy, like all our sustainability efforts and service lines, will be ever-evolving. So, if you have any questions, feedback or ideas for us, don’t hesitate to get in touch.